Have you ever heard the phrase, “content is king”? Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. Content marketing is at the heart of most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. But you may still be wondering, why is content marketing important? Here are few of the important statistics that clearly states why content marketing is important?
Interesting Facts on Content marketing
- 42% of B2B marketers say they’re effective at content marketing
- 60% of marketers create at least one piece of content each day.
- Year-over-year growth in unique site traffic is 7.8X higher for content marketing leaders compared to followers (19.7% vs. 2.5%)
- 57% of marketers reported custom content was their top marketing priority for 2014.
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
- 93% of B2B marketers use content marketing.
- 78% of CMOs believe custom content is the future of marketing.
- Conversion rates are nearly 6X higher for content marketing adopters than non-adopters (2.9% vs. 0.5%).
- 39% of marketing budget is spent on content marketing by the most effective B2B marketers.
- 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.
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Top Advantages of Implementing Content Marketing for Your Business
Improve Brand Reputation by Building Trust
One of the greatest benefits that really show the importance of content marketing is the reputation building qualities of great content. In today’s busy digital marketplace, it’s vital that businesses work to build trust with their leads and customers. Building trust can help your business establish a positive brand reputation.
Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.
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Great Content Helps Influence Conversions
If you’re really wondering why is content marketing important, then look no further than the conversion statistics. Here are just a few of the stats that really speak to the importance of content marketing when it comes to improving website conversions:
- Content marketing provides conversion rates about 6 times higher than other digital marketing methods.
- After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase.
- According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality.
- Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed.
- HubSpot reports that inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts.
Include SEO Optimized Content
The importance of content marketing becomes clearer when looking at the role that content plays in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving visibility for your business online. However, if you want to improve SEO, you need to create optimized content.
Though more pages do not necessarily result in higher traffic, it does give your brand the opportunity to rank for more keywords. For instance, creating blogs on different topics that are relevant to your target audience gives you more chances to rank for the keywords that these target users are searching for on the search engines.
Not to mention, the more content you have on your site, the more reasons you give visitors to stick around. This means a higher on-site time, which can also positively impact your search engine optimization. Google sees time spent on site as one indicator that your site provides valuable content.
Great Content is the Cost-Effective Way to Bring in New Leads
For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only great for lead generation, but it’s also affordable.
The importance of content marketing is easy to see when you consider the return on investment. Since creating content is fairly affordable and highly effective, many small businesses will see an impressive ROI on their content marketing over time. In fact, per dollar spent, content marketing efforts produce 3 times as many leads as paid search ads.
The key to maximizing content ROI is creating a content marketing strategy that takes your target market into consideration. You should never just create content for the sake of creating content. If you want to get your money’s worth, your content should be strategic in the topics you choose, types of assets you produce, and your promotional methods.
Well-Informative Content Speaks More about Your Business
Consumers want to know that they are dealing with experts who know the ins and outs of the industry. This is another answer to why is content marketing important. Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.
Every time that you publish a new blog post, white paper, or another piece of content, you’re showing leads and customers how much you know about the industry and the challenges that they face. When it comes time to make a purchase, consumers will remember the brand that provided them with the information they needed to better understand their problems, solutions, and other options.
Why Content Marketing Matters to Search Engines
Consumers turn to search engines for solutions to their problems. Sometimes your best opportunity to win new customers is to be there when they Google it. In fact, you may have already established a search engine optimization (SEO) plan. You may also know that search engines frequently update the algorithms they use to crawl the web, so they can continuously improve the quality of results that we see when we do a search.
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Google’s updates in recent years increasingly reward quality and punish low quality. And what does quality mean for Google? For one thing, up-to-date content is rewarded. So publishing fresh articles, and updating your existing content, will help you maintain a strong showing on search engine results pages (SERPs) and keep people coming back to your site.
Second, Google increasingly punishes what it considers to be “spammy” or overly optimized pages. One example of this is “keyword stuffing,” which generally means using the same keyword too many times when it adds no value to a passage. Always write for the reader first and research long-tail keywords to use as synonyms. That way your content will be both user-friendly and SEO-friendly.
Why Content Marketing Matters to Your Business
As you can see, effective content can help you build customer relationships while avoiding less effective “hard sell” tactics. It showcases your subject-matter expertise and gains trust by highlighting important topics that affect your prospects. Well-crafted content can draw traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends.
A recent survey asked 600 marketing professionals what they thought were the most important digital marketing trends for 2015. Content marketing was the number one answer with 29.6% – ahead of other hot topics like big data (14.6%), marketing automation (12.8%), mobile marketing (11.0%), and social media marketing (8.9%). Other research found that 63% of companies say posting on social media increased their marketing effectiveness. Companies with blogs attract more inbound links, and blogs on company websites tend to attract more visitors.
How to Get Started With Content Marketing
A recent survey of marketing professionals found that more than half, or 56% said they were “doing content marketing,” but had no defined strategy. Only a third of respondents said content marketing was fully integrated into their marketing communications strategies.5
So how do you develop a content marketing plan that makes sense for your business? Here are five key steps that can serve as a framework to guide your efforts:
Planning: Determine what objectives your organization needs to achieve, then what role content will play in meeting them. How will content marketing complement other activities, such as sales, service, promotions, or advertising?
Audience: Do you have a single, homogeneous audience, or do you have multiple segments that would benefit from what you have to say? Where is the match between their interests, concerns, and information needs and your expertise?
Content development: Great content begins with a clear sense of what you need to say. Establish a consistent tone that represents the expertise and values of your organization. Your content must be optimized for your audience, for search engines, and your business objectives.
Implement: How will you distribute your content? Will you publish articles on your website? If you start a blog, what topics will be covered, and how often will it be updated? A regular, consistent schedule is best for establishing familiarity with your audience. How will you optimize your social media and other channels for disseminating your message?
Monitor results: Pay attention to what, if any impact your content has on your website traffic and search engine rankings. Are people interacting with your content in any way? Assess the number of likes, shares, comments, and other actions. What are people saying in their comments – positive or negative? Are they asking questions or lodging complaints – and how are you responding to them?
By tracking results, you will be able to glean important insights into whether and how people respond to your content. That will enable you to take what you learn and improve your content strategy, which gives you the opportunity to improve your results over time.
Why Content Marketing is Important
Today’s consumer relies heavily on the web to find the information needed to make decisions. A website is often a consumer’s first impression of that business, so it’s crucial to make it a good one. A stale website will not impress your customers and gives off an unprofessional vibe. Consumers who are on the fence may look at a website or a social media page multiple times, so make sure to have new information to see to make their experience a better one.
Content marketing is one of the most low-cost and effective ways you can drive traffic and build awareness for your small business. Work to create content that attracts, acquires and engages your target audience. It may take some time to see the results, but don’t give up. Stick with your content marketing strategy and continue to refine it and it will lead your small business to great success.
Content Marketing Do’s and Don’ts
Identify the Target
Before creating a content, you must identify the for target customers, to whom you want to deliver the information. Knowing the requirement of your customers is necessary for every growing online business.
Engage Rather than Promote
Promotions will go down the drain if your customer is not benefitted through it. Hence, analyze the requirement of your customer and make then engage by writing quality and informative articles.
Visual Content Rocks
To grab the attention of customers, include visual content in the form of an innovative image or infographics. It has been noticed that people tend to share or read the article that possesses interesting images. Hence, use some quality images or infographics.
Number of Likes & Shares Matters
Viral content is the widely preferred content to increase the curiosity of the users. The initial thing that readers deem is the headline and the image of the article, displayed on the post.
Videos are Viral
Videos increase the conversion rate hence, create innovative and simple videos that explain your services and products in a much better method.
Stuffing keywords decrease the readability of the article and reader loses the interest. So, refrain from using tons of keyword, just focus on the quality of the content.
Don’t restrict to a specific platform or device, research about various platforms and innovative ideas to build more user. Make your web portal friendly to all the mobile devices.
Too Many Links
It not only enhances the quality of backlink but also increases the brand awareness. Hence, think about the good website while promoting your website.
To enhance the engagement, quality content should not limit to the information and images. The way of writing also matters. Hence, engage your readers by creating situations or by introducing the storytelling method in your content.