linking an adwords account to a Youtube account
linking an adwords account to a Youtube account

The Question is: – What does linking an adwords account to a Youtube account let an advertiser do?

The Choices Given Are:-

A) Access additional video reporting metrics

B) Create a remarketing list

C) Create call-to-action (CTA) overlays

D) All of the listed answers are correct

The Answer is: All of the listed answers are correct

Explanation: Linking a YouTube channel to an AdWords account allows you to promote the channel’s videos and access reporting from AdWords. You’ll be able to access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.

Read More: How to Add Adwords Conversion Tracking

Linking an Adwords Account to a Youtube Account

Follow these instructions to link your YouTube channel to an AdWords account.

Linking an AdWords Account to a YouTube Account
Linking an AdWords Account to a YouTube Account
  • Sign in to your YouTube channel.
  • Click your channel icon or name in the upper right corner of the page.
  • Click Creator Studio.
  • Choose Channel on the left, then click Advanced.
  • Under “AdWords account linking,” click Link an AdWords account.
  • Follow the instructions, and then click Finish.
  • Once the owner of the AdWords account approves your request, your YouTube channel will be linked to that AdWords account.

Unlink Accounts from YouTube

  • Sign in to your YouTube channel.
  • Click your channel icon or name in the upper right corner of the page.
  • Click Creator Studio.
  • Tap Channel on the left, then click Advanced.
  • Under “AdWords account linking,” click Edit in the “Options” column for the AdWords account you want to unlink.
  • Click Unlink account.

Link a YouTube channel to your AdWords Account

  • Sign into your AdWords account.
  • Click the tool icon in the upper right corner of your account.
  • Under “Setup,” click Linked accounts.
  • Under “YouTube,” click Details.
  • Click the plus button.
  • In the “Link a YouTube channel” dialog, search for a channel or enter its URL.
  • Do one of the following:
  • If the YouTube channel belongs to you, select I own the channel and click go to YouTube.
  • If the YouTube channel does not belong to you:
    • Select someone else owns this channel, and enter the email address of the channel owner. To review the email that will be sent to the channel owner, click the down arrow next to View request message. Click Send request. Once the owner of the YouTube channel approves your request, that channel will be linked to your AdWords account.

Unlink a YouTube channel from your AdWords Account

  • Sign into your AdWords account.
  • Click the tool icon in the upper right corner of your account.
  • Under “Setup,” click Linked accounts.
  • Under “YouTube,” click Details.
  • Find the channel you want to unlink and click Unlink in the “Actions” column.

Cancel A Link Request You’ve Sent

  • Sign into your AdWords account.
  • Click the tool icon in the upper right corner of your account.
  • Under “Setup,” click Linked accounts.
  • Under “YouTube,” click Details.
  • Find the channel and click Cancel request in the “Actions” column.

Accept a link request you’ve received

  • Sign into your AdWords account.
  • Click the tool icon in the upper right corner of your account.
  • “Setup,” click Linked accounts.
  • Under “YouTube,” click Details.
  • Under “Link requests,” find the channel that you received the link request form. The “Status” column will say “Needs your approval.”
  • Click View request to see details about the link request.
  • To approve the link, click Approve. To reject the link, click Reject.

Read More: What Targeting Options Are Available On The Google Display Network?

How to Set Up an Adwords Campaign for Your Video

Linking an AdWords Account to a YouTube Account
Linking an AdWords Account to a YouTube Account

There are four different types of video ad formats which are described as follows:-

In-search

This is when the viewer will see the ad above/next to YouTube search results when the viewer is searching for content related to your video. You then need to pay when someone clicks to actually watch your video ad. You set the targeting on keywords that relate to your video or by topics that relate to your video.

In-display

Viewers either click the display ad to watch your video or on a YouTube watch or channel page. Again you can target using keywords or topics.

In-stream

This is when your advert is shown before, during or after another YouTube video of any length. These are the ones whereby a viewer can click to skip the ad after 5 seconds (you only pay if someone watches 30 seconds of the ad).

In-slate

Ads play before ‘Partner’ videos which are longer than 10 minutes. The viewer can choose one of three ads or they can select to watch them in ‘commercial breaks’.

Creating an Advert That Viewers Will Click On

Linking an AdWords Account to a YouTube Account
Linking an AdWords Account to a YouTube Account

There is no point in getting your video ad to appear in the right place if you haven’t made the effort to make it enticing enough for people to click on. Here is a list of the things to consider when creating your ad, courtesy of the Playbook:

Headline and Description

  • Think about your audience – ‘you’ etc.
  • Use call-to-action words – ‘watch’, ‘discover’
  • Tell the audience what they will see – keep it clear, direct and compelling
  • If there are any special offers included in your video, highlight them
  • Link your ad to customized videos – ensure that they match the info in your ad text
  • Test different videos, formats and texts so that you get an idea of what works best for your audience

Thumbnail Image – Choose the best possible thumbnail image from the 4 that are automatically generated by YouTube

Display URL – probably most appropriate to use your business website address

Destination URL – this is where the viewer will be taken if they click on your video – again, your business website is the obvious choice

Name your Advert – this isn’t visible to viewers but you will want it to make sense to you, especially if you are creating lots of different ads.

Read More: Which Manual Bidding Strategy Can You Use To Increase Your Reach?

Why You Need to Promote Your Brand on YouTube

Linking an AdWords Account to a YouTube Account
Linking an AdWords Account to a YouTube Account

It’s beneficial to promote your brand’s videos on YouTube for a number of reasons. It’s a highly engaging channel with huge upper funnel traffic potential. If you need any convincing, look no further than these stats:

  • It’s the world’s second most popular search engine, just after Google
  • YouTube has over 1 billion active users and is the fastest-growing video platform
  • The website receives over 3 billion searches a month

Now that we’ve established why YouTube is a valuable channel, let’s look at why you should use AdWords to promote your own videos and channel. With AdWords you can promote your YouTube videos to people who are searching and watching on YouTube by surfacing your videos:

  • On the search results page
  • Alongside other videos
  • Before and after other videos
  • Within videos as sponsored card

Read More: Why Would An Advertiser Use Sitelinks?

5 Powerful Ways to Promote YouTube Videos with AdWords

Linking an AdWords Account to a YouTube Account
Linking an AdWords Account to a YouTube Account

Promote Your Videos Using Demographic and Location Targeting

Chances are that your ideal audience is already engaging with video content on YouTube on a daily basis. If you want to reach your target audience, you’ll want to refine your audience as much as possible.

How it works:

When people are signed in from their Google Account, we may use demographics derived from their settings or activity on Google properties, depending on their account status. Consumers can edit their demographic information by visiting Ads Settings. In addition, some sites might provide us with demographic information that people share on certain websites, such as social networking sites.

Using AdWords demographic targeting can result in successful ads that bring your target audience to your channel. These demographics include:

  • Gender
  • Age
  • Parental Status
  • Household Income

 To create a campaign with demographic targeting, go to:

Create Campaign > Video > Brand Awareness & Reach > Standard Awareness > People (Demographics)

Upload Your Videos on Other Channels With Placement Targeting

There are many popular channels for every possible niche already on YouTube — and you can attract viewers from these channels with AdWords Placement Targeting.

How it Works:-

Do your research and find out what channels and content creators your target audience subscribe to. Then hit these channels with your targeted ads to promote your own channel.

Go to Placements and select YouTube channels. Do your own research outside of AdWords to determine which popular YouTube channels are driving engagements within your target market. Then target them with Placements.

Promote Your Videos to High-Interest Shoppers Using In-Market Audiences

If you want to narrow your targeting even further, you can promote your YouTube videos to audiences that have signaled to Google their intent to purchase an item.

AdWords makes this easy with In-Market audiences.

How it works:

To qualify someone as being in-market for a specific product or service, Google takes into account clicks on related ads and subsequent conversions, along with the content of the sites and pages they visit and the recent and frequency of the visits. In this way, Google accurately categorizes users so you can target those most interested in your offerings.

When creating or editing a campaign, go to Audiences and select In-Market. AdWords will now display categories of audiences that have signaled to Google (based on their history) that they are in-market to purchase a product.

Boost Your Videos to Similar Audiences Using Remarketing Lists

If you’ve already created a remarketing list that features a well-performing audience, you can use AdWords to promote your YouTube videos to similar audiences based on first-party data from that audience.

How it works:

AdWords looks at browsing activity on Display Network sites over the last 30 days and uses this in addition to the content the user is viewing to understand the shared interests and characteristics of the people in your remarketing list. Based on this information, AdWords automatically finds new potential customers whose interests and characteristics are similar to those of people in your remarketing list.

Rather than trying to create new audience lists from scratch, you can use this feature to take out some of the guesswork and allow Google’s machine learning to work for you.

Go to Audiences and select similar audiences.

Promote Your Videos to Different Interest Groups with Custom Affinity Audiences

Custom affinity audiences in Google AdWords can be used to promote your videos to users that have shown a general interest in your products. This will allow you to serve TrueView YouTube video ads to relevant audiences.

How it works:

With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to broader, TV-like affinity audiences. Custom affinity audiences are created by using a combination of:

  • Interests entered as keyword phrases
  • URLs to create interest categories based on the content of the website
  • Types of places that people are interested in
  • Apps that an ideal customer might be interested in

 Go to Audiences and select affinity audiences and then select custom affinity audiences.

Benefits of Using YouTube for Business

Linking an AdWords Account to a YouTube Account
Linking an AdWords Account to a YouTube Account

Small businesses can expand their reach from understanding some of the many benefits of using YouTube in their Inbound Marketing Campaign.

Capturing Attention

Nothing beats a creative YouTube video to captivate an audience. The exposure any company can get on this site is extraordinary. A statistic from YouTube states that viewers watch hundreds of millions of hours of YouTube videos every day. Each minute, an estimated 300 hours of YouTube videos are uploaded.

High Traffic Volumes

Increase traffic by using YouTube for marketing! There are more than 1 billion users on YouTube and the number of hours each month that viewers are watching videos has been steadily increasing by 50% year over year. YouTube provides the best opportunity for your business message to reach millions of people that all have the potential of becoming prospective customers.

Not only does YouTube provide a cost-effective dissemination strategy, but its reach is far more comprehensive than regular television and cable stations.

Viral Marketing

YouTube provides many viral marketing advantages, from easily embedding videos on websites to sharing them on social media. Viewers can share videos with friends, co-workers and family members through these mediums. Many times, people that receive a YouTube video that has been passed on from a family member or friend share the video with others, thus creating a ripple effect.

Multiple Video Marketing Channels

Should you use YouTube to market to your audience? Creating and posting a YouTube video is a powerful asset to any online marketing strategy. The mass appeal and widely recognizable format make it the perfect ground for staging a product or service.

Any business can benefit from YouTube’s video suggestions and shares. This benefit of using YouTube in video marketing efforts is undeniably successful in this regard alone.

Search Engine Rankings

Google owns YouTube – and with good reason. Google acquired the social media giant as part of its overwhelming influential search and social media online presence. Used together, it is one of the most expansive and powerful of all the social media marketing strategies. This is because YouTube videos are ranked routinely high on Google’s search pages.

The Takeaway

Linking an AdWords Account to a YouTube Account
Linking an AdWords Account to a YouTube Account

There you have it: the benefits of using YouTube to market your business. Make sure you adopt videos into your marketing plan and see how it can help expand your business’s horizons! And also you can run AdWords campaigns for your videos, whilst making money by allowing others to advertise on your videos.

 

Stay tuned with Kranthi to stay up-to-date with Google AdWords Campaign strategies!

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