If writing content was a superpower, the content writer is certainly the superhero of the online realm. They use their creativity and communication skills to earn a fruitful living. They’re highly motivational and they can literally convince consumers to buy products… right from their computer screens (via their words they type). You too wish to express your thoughts to the world via your writing skills, read this article now! Here are the few important details on how to become an SEO content writer.
Interesting Facts about Content Writers
24% of full-time freelancer writers work at least 25 hours per week. Content writers work morning, noon and night. They have flexible schedules as long as they meet deadlines
65% of people start their day with a cup of coffee. If you’re a content writer, you’re probably reaching for that cup of Joe right from the time that you wake up.
A content writer practically lives in their email inbox. 205 billion emails are sent per day, and some days it feels like 203 billion emails hit your inbox. Then you’ll have days where you receive no emails at all.
Content Writing – A Great Rewarding Career
Content writing can be a rewarding profession, both in terms of money and reputation since content writers usually play an important role in uplifting the brand image by creating exceptional content. A great piece of content can help you connect with your audience and spread out the right message. However, not all content writers make waves with their content.
If you want to become a successful content writer, you need to create content that resonates with the targeted audience and helps you achieve the goals.
What Does A Content Writer Do?
Content Writer is a creative professional that writes copy for websites, blogs, social media, whitepapers, ebooks and many other platforms.
The writer works with the business to understand their tone of voice and find the best sources of information. Their work is used to communicate and engage with the customers, helping the business to achieve specific goals.
What do Content Writers typically earn?
On average, a Content Writer earns a yearly salary of 1 Million (10 Lakhs) INR in India. However, earnings differ greatly depending on the individual’s working arrangements and the industry.
If the writer is employed within an organization, they are likely to be paid a regular salary. However, if they are working on a self-employed/freelance basis, they will be paid depending on the amount of work they do and the amount of money they charge.
Read More: What Types of Blogs Earn the Most Money?
What key skills do I need to become a Content Writer?
One key skill that every Content Writer needs is the ability to write in many different styles. You must be able to understand and emulate the brand’s tone of voice and structure your writing to fit different formats.
As a writer, it might also benefit you to specialize in some key subjects. What is it that you enjoy writing about; fashion, beauty, sport or maybe travel? Once you have decided on your specialist subject, you can begin to look for clients or employers in that industry.
While many writers have preferred subjects, by developing good research skills Content Writers can write about a wide range of subjects without being an expert on the topic.
Content Writers should have some understanding of the digital world. After all, your content is being used online to promote a brand. You should have some knowledge of Search Engine Optimization (SEO), which is used to help readers find your content. Also, learning the basics of WordPress and coding languages such as HTML or CSS will help you to establish an edge over the competition.
What Do Content Writers Do Day-To-Day?
As a Content Writer, you can expect to spend a good proportion of your day writing. However, you will also be expected to spend time coming up with new content ideas for clients, attending project meetings, presenting your ideas and planning content for the future.
It’s important to be comfortable working both alone and as a part of a team. While researching and writing content is likely to be mostly a solo task, if you work as an employee in an organization you will spend plenty of time bouncing ideas off your team. Even as a freelancer, you’ll spend time working with clients and networking to find new leads.
Challenges Faced by Content Writers
The most skilled content writers are booked months in advance—and some even have a waiting list.
Content writers can be assigned specific topics by clients, or they’re left to strategize topic ideas on their own. A savvy content writer will use many resources to discover useful and interesting topic ideas. A content calendar helps keep many professional content writers on track. The content calendar includes client names, blog topics, due dates, publishing dates, and more.
When it’s time to write, a content writer can write very high or very low word counts per day. A copywriter may only write 100 words for a commercial, while a blogger can write 2,000 words to whip up a blog post.
Content Writing Tips to More Productivity
- Content writing assignments should be tackled by order of due date. The highest priority items are worked on first.
- If due dates aren’t looming, a content writer may choose to tackle the toughest task first. This will help easier tasks fly by the rest of the day.
- The average content writer can expect to make around $240 for an 8-hour work day or roughly $30 per hour.
- The career of a content writer might not be for everyone, but those who master it will find plenty of work and make a lucrative living.
How to Be a Professional SEO Content Writer
Read a Lot and Master Different Writing Styles
Reading is a great way to hone your skills and it is the first step to become a successful writer. If you don’t read others, you won’t get to know about the industry best practices and know how much effort you need to put in to reach that level. Start learning from the masters and then find your own voice. Pay close attention to the details (the style and mechanics) of the writing to understand the various writing styles. Each content has its own style. Blogging is personal and friendly and ad copies are short and influential, while the news is informational and crisp. To become successful, you need to master all the writing styles.
Choose the Right Topics
Before you start writing, ask yourself, “What is the purpose of the content? Who will read it?” Knowing what goal you want to achieve will help you set the right tone for your content. Ideation or the technique of finding a subject, angle, and title for the content is the key to successful content creation.
- Understanding the target audience
- Knowing what keywords to target
- Know the competition (of the topic and keywords)
- To choose the right topic, look out for the latest trending topics that people are talking about.
Pushing your skills as a writer often involves trying out new things and thinking out-of-the-box. There are a lot of content writers out there, writing about a lot of things. To make sure your content stands out and attract attention, you need to think of new approaches, giving the new angle to your content.
Your Content Should Be Original and Interesting
It’s all about building the right kind of impression. Remember, every post accompanies your name (unless it is ghostwriting), so to create a brand for yourself, make sure the content is original.
Now, that might sound crazy, since there are thousands of content writer and it is most natural that they might have already written about the topics you choose to write. So how would you make your content stand apart? To make your content sound original add a different perspective and include your own voice. To make the content even more interesting, you can include good examples, case studies, infographics, etc. to make it highly informative.
If you want to indulge in effective content writing, it is crucial to analyze how your content performs. You can check the analytics to understand what works for you and what does not. Once you have an idea about the type of content your audience is interested to consume, you can tailor your writing skills to attract more readers. If you create content that resonates with your readers, you can automatically expect more shares, likes and improved readership.
Skills You Need to Become a Successful Content Writer
Successful Content Writers Must Master Different Writing Styles
The reason is that each form of writing has its own style. The news is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
Successful Content Writers Don’t Pick Random Subjects
“Ideation” is a marketing industry buzzword that describes the creative process of finding a subject, title, and angle to write about; and ideation begins with analytics.
Understand their audience. Marketers call it creating a “buyer persona.” If you know who your readers are, you can write what they want to read. You write for your audience. Not for yourself, not for your company, not for your brand.
Perform keyword research. Buzzsumo.com showed that “content writing” is a better keyword than “content writer,” which is what led to a title change. The site also revealed that writing how-to posts are popular. One by Neil Patel on how to come up with topic ideas was shared nearly 16,000 times.
Check out the competition. What successful content are others in your industry sharing? A competitive content audit gives you a ton of information. Not just about what your competitors are sharing, but who is linking to their content, blogging about it, tweeting it out and posting it elsewhere.
Craft a snappy title. After you have keyword, competitor and reader knowledge, take your time, choose your subject and craft a title that will interest readers. The title compels people to read or not. The most important words on your post are the title and the Meta description.
Successful Content Writers Know SEO, HTML, CSS, and WordPress
Don’t panic. You only need a few basics. WordPress themes have varying levels of automatic functions, and sometimes the only way to make your text appear the way you want it to is to dig into the text/HTML tab and manipulate the code to make a title tag or fix a spacing issue. It’s worth your time to learn the basics.
Successful Content Writers Are Social Media Specialists
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
Read More: 10 Ways to Make Money Online in India
Content Writer – The Best Profession for You!
Are you a creative individual who loves to write, carry out research and stay up to date with current news and events? If so, content writing would be the right career choice for you!
Stay tuned with Kranthi to know the tips & tricks to shine in the Content Marketing world!