Hope, you might be aware of Google Ads; Facebook Lead ads are almost similar! So, what do facebook lead ads mean? A user is browsing through Facebook and comes across your ad. They decide that what they’re seeing and what’s being offered is highly relevant, so they decide to click to learn more. The user is then taken to your landing page, where there is a form for them to fill-out with information, such as their name and email address. Ideally, they fill out the form and you are able to get back to them in a timely manner.
Facebook Lead Ads – An Overview!
Lead ads on Facebook make it easier for potential customers to submit their information to you, via any device.
Customers can schedule an appointment or request more information about your products and services. This is done through a lead ad form — which appears natively in feeds — that has some information already pre-filled, based on the information customers have shared with Facebook. The best part is that – The user never has to leave Facebook to complete your form!
Click Here: How to Get Maximum Visitors to Your Website
Benefits of Lead Ads
Lead ads can help you jump over some key hurdles in lead generation. These ads can help you:
Collect Leads Across All Devices
Reach people on any device. Quickly grow inbound inquiries, email subscriptions, applications, registrations, pre-orders, and more.
Improve The Quality Of The Lead
Receive higher-quality leads through the use of a welcome screen, which gives users more information about what the offer is before they submit the form. You can customize the form fields to capture information that’s important to your business, and save the user time by having fields that auto-populate with information Facebook already has, such as your name and email.
Acquire The Right Leads
Facebook’s interest based targeting helps you reach the right audience — people who have already expressed interest or intent to buy products similar to yours.
Retarget To People Showing High Intent
Reach people who have previously engaged with your lead ads or website. This includes people who opened your lead ad form but didn’t submit the form, as well as past visitors on specific pages of your site.
Access Leads In Real Time
Access a lead immediately after someone submits their form. Facebook’s integrations and API make it easier to sync your leads directly with your customer system, whether that be a CRM, email service provider, or any other system you use to track your customers. A study by Harvard Business Review showed that customers who were contacted within one hour of submitting their query were:
- Nearly 7X more likely to be qualified, compared to a lead that was contacted an hour later.
- More than 60X more likely than companies that waited 24 hours or longer to contact the customer.
Importance of Zapier Integration
Facebook lead ads make the process of collecting an email address significantly easier. Using a Facebook form, advertisers can build an email list without needing to send users to their website.
In fact, much of the information requested is pre-filled from the user’s profile. It’s easy. Within a matter of a couple of clicks (and no typing), someone can subscribe to your email list.
While a great tool with significant benefits, lead ads have had their weaknesses. Here are a few advertiser complaints:
- No native CRM integration
- Forms can’t be edited
- No video
- Concerns regarding quality of leads
One of the primary complaints about lead ads is that there isn’t native CRM integration. In other words, when users subscribe, they are added to a spreadsheet that you then export — and presumably import into your CRM — manually.
This makes for a potentially terrible user experience. Typically when someone subscribes to something, they expect to get an email immediately — not a day or week later.
While several third party products have been created to solve this problem, advertisers have complained about the cost associated with many of them.
Zapier is an incredibly powerful tool, and the truth is that I’m only scratching the surface. I’m not necessarily trying to sell you on Zapier here. You may already be using it. And if you are, you may not need to pay another dime to sync your leads from lead ads to your CRM.
How To Get Facebook Lead Ads To Email Using Zapier
You set up those ads to collect new leads, not waste time checking for new ones. Zapier can alert you to any new submissions so you don’t have to worry about looking yourself—just set up this Facebook Lead Ads-Zapier Email integration. From then on, we’ll send you an email with all the information submitted by each new lead on Facebook!
With Zapier, you can capture leads from Facebook Lead Ads and add them as contacts to your Active Campaign account.
You’ll need the following in order to set up this integration:
- An Active Campaign account
- A Facebook Ads account
- A Paid Zapier account
To get started:
- Click here to use the ActiveCampaign and Facebook Lead Ads zap.
2. Select your Zap trigger and action by clicking them on the Zapbook page and click “Continue” to create your Zap.
3. Follow the steps to connect your Facebook Lead Ads account. Click “Save & Continue.”
4. On the next screen, select your Page (required) and Form (optional) by clicking on the drop-down. Click “Continue” to complete setting up your trigger.
5. Follow the steps in Zapier to set up your ActiveCampaign action. You will be asked to enter your ActiveCampaign API URL and Key if you have not connected your ActiveCampaign
6. Select the list you wish to add contacts to and map the email address field with your Facebook Lead Ads field. To map additional fields or add tags, click “Show Advanced Options.” Click “Continue.”
- Submit payment to Zapier (if you do not have a paid account) and toggle your Zap to “On.”
What are Facebook Lead Ads?
Many marketers are finding great success building awareness and growing their email list using Facebook ads. Facebook’s robust ad platform allows you to hyper-target your ideal audience, build custom audiences with retargeting and list-matching or construct similar audiences based on people who already love your products, services, and content.
With Facebook Lead Ads, the user is never taken away from the Facebook news feed. A form within Facebook is prompted if the user clicks your ad and the opt-in can occur right within the feed. This is incredibly convenient for Facebook, the user, and the marketer.
As a marketer, this saves you time, effort and money as you’ll no longer need custom landing pages to complement each ad. With the right copy and creative, your lead ads could see higher conversion rates than traditional ads directing to a dedicated landing page!
Supercharging your Facebook Lead Ads with Zapier
You can use Facebook Lead Ads with AWeber by downloading a CSV file of lead information from Facebook and manually importing them to the AWeber list of your choice.
While this will work just fine, it’s… well… manual.
New subscribers won’t receive your welcome email—or a promised incentive, if you offered one—until you manually import them. This delay can be disruptive to the subscriber experience. Welcome emails are typically the most opened and engaged emails you’ll send, partly because they are sent when a subscriber’s attention and interest in your content has peaked.
This is where automation can help optimize your email funnel.
Using Zapier, leads are automatically passed to AWeber. No need to manually pull the list and import it weekly, daily, or even hourly—you can even use Zapier to send that same lead information to other apps like Airtable, Google Sheets, a CRM or one of 750+ compatible apps. (No, that’s not a typo.)
Once the subscriber is added, they’ll begin receiving your awesome content via AWeber’s email automation options. This week, Facebook and Zapier teamed up to make this integration even easier for marketers.
You can now select and connect to AWeber directly from Facebook while setting up your Lead Ads. This will require a Zapier account. The option to select AWeber during ad setup will help you build and execute campaigns more efficiently, no coding or technical skills required.
With automatic lead retrieval, new subscribers will hear from you quickly and you’ll have more time to invest in what matters most—growing your business.
Best Industries To Use Lead Ads
Retail: Let customer’s pre-order products or sign up for special discounts. Collect valuable email addresses while providing the user with an offer(s) they’re interested in.
Education: Create a seamless process for people to submit an inquiry or interest forms. Collect names, emails, phone numbers, the field of interest, and have them answer any qualifying questions.
Financial Services: Make it easy for people to request a quote or whitepaper, or fill out an application. Have the user answer any qualifying questions, what products and services they’re interested in, and collect their contact details.
Automotive: Allow customers to request a quote, configure a car, or set up a test drive. You can collect their actual address, what vehicle types they’re interested in, and their contact details.
Health Services: Customers can book a consultation, or request more information about a product or service. Collect information such as name, email, phone number, and their preferred time for a consultation.
Know the Difference between Facebook Ads and Google Ads
Here’s a quick summary of the differences between these two powerful advertising platforms:
- Google ads are great for reaching customers at the point when they are showing a high buying intent or to advertise content at a point when they’re conducting research. You’ll probably pay a bit more per click, but you know exactly what’s going through the searcher’s head whenever they see your ad.
- Facebook Ads offer powerful targeting capabilities and allow you to reach people who don’t even know your product exists which means they’re not searching for your solution or brand. This is great for generating more awareness, interest, and desire for your product. And last but not least, Facebook offers access to a very large audience at a very competitive price, and they’re retargeting option gives you even more control over who sees your ads and in at least some cases have been outperforming Google retargeting campaigns.
If you’ve traditionally only used search ads, I highly recommend giving Facebook a try. Lots of advertisers are seeing really good success, and it’s a great way to stretch your advertising budget further.
On the other hand, if you’ve only used Facebook Ads, you may want to give AdWords a try. AdWords lets you reach people right when they’re searching for your product, something you don’t want to miss out on. You’ll pay more for these clicks, but it’s worth it if you can convert at high enough rates.
What’s your take? Now that you’ve read this post, are you ready to give AdWords, Facebook, or both a try? Leave a comment!
To know more about Facebook Ads and Google Ads, stay tuned with Kranthi!