In today’s world of modern technology, there is no denying the fact that internet marketing or digital marketing is in high demand. In just a short period of time, digital marketing has grown from a mere dubious trend to a significant influence. The Digital Marketing Online Training course gives the power to use Online Marketing for devising effective marketing strategies for their firms.
After this course, you can get familiar with the digital marketing arena’s core principles & how it’s different from other traditional marketing. The certification focuses on to providing a comprehensive course with special emphasis on practical knowledge so that the candidates can flourish in the digital marketing world.
Read More: Easy Ways to Make Money Online
The Future of Digital Marketing
- Internet users are growing, with 80% of them accessing the web through smartphones. The number will only increase meaning that, connection to a wide audience is easily possible through digital media than traditional media.
- You can specifically choose and connect with your target audience with new technologies that keep innovating every day.
- Digital technologies provide enormous job opportunities and also qualify you to take up freelancing jobs where you can double your return on investment.
Are You A Fresher Looking For A Good Career?
- Then digital marketing should be your wisest choice as it is exciting with all the online stuff you already know.
- Each module in digital marketing will kindle diversified ideas and skills that will make you eligible to vast job openings worldwide.
- Several companies are likely to integrate digital marketing strategies into their effective business growth, so huge job opportunities are going to open up.
How to Bridge the Digital Marketing Skills Gap
For job seekers with a desire to land a digital marketing job, a clear understanding of where they might have a shortfall, and what skills they need to backfill, is an essential first step. Candidates should decide if they want to acquire ‘softer’ creative content creation skills, demand generation skills, or ‘hard’ analytics skills.
Companies require skilled professionals in every area of digital marketing. Digital video requires people with skills in scripting, shooting, and editing videos. Websites and social media platforms need people with SEO, SQL, HTML, CSS and CMS expertise. Data Analysis is considered by many companies to be among the most important skill in digital marketing. eMarketer report that measuring content performance is a top priority for nearly two-thirds of marketers. Competent professionals need to understand the options for the measurement and the analysis of data, even if they are not the specialist running the numbers.
Why Enroll Digital Marketing Online Training
- Currently, India has 1, 70,000 job vacancies in digital marketing.
- Learning digital marketing can make you an expert in SEO (search engine optimization), SMO (social media optimization), PPC (Pay-Per-Click) and many other marketing techniques.
- Vast SEO jobs are available but the irony is SEO professionals are very limited to fill up the spaces. That is, the Demand chain of digital marketers is high but the supply chain of digital marketers is very less
- Be your own boss and grab thousands of freelancing project
Who Needs to Enroll in Digital Marketing Courses
Digital marketing is the most sought-after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in the career. On the other hand, a competent digital marketing professional can expect significantly higher growth in terms of salary and the roles s/he can get into the industry.
A lot of people with significant experience in conventional marketing (e.g. brand manager) are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles. Why’s that so? It’s not that digital marketing is replacing traditional marketing; rather the role including the budget contribution of digital is increasing and marketing is becoming integrated. For high growth startups or large corporations, they need people who’ve experience in conventional marketing and have acquired digital marketing skills.
Sales professional is another large category of people who participate in a digital marketing course. There are multiple reasons for their interest:
Switch career to Digital Marketing: For entry level sales professionals, it makes sense to consider switching their career to digital marketing.
Career Growth for Experienced Professionals: For senior sales professionals, the primary reason to join a digital marketing course is to accelerate their career growth as there is an important role of digital marketing for a sales profile. For e.g. sales professional can leverage his/her presence on mediums such as LinkedIn, Twitter or Facebook for prospect mining or customer engagement.
Entrepreneur or Business Owner
For any business owner, acquiring new customers is always a priority. Given the growing Internet user base, there’s no better medium than digital media for customer acquisition. Accordingly, digital marketing is one of the most critical skills every entrepreneur needs to acquire today.
Digital Marketing professional
As shared earlier, around 10-15% of digital marketing course participants come from digital marketing industry. There are 2 primary reasons why a digital marketing professional participates in our program:
Expand their skill set: There are people who’ve specific skill set (e.g. SEO or SEM) or experience in digital marketing and want to expand their horizon across various areas of digital marketing for career growth.
Build mastery in digital marketing: There are digital marketers who’ve basic understanding or experience in digital marketing but lack mastery to confidently manage advanced or complex digital marketing campaigns.
These are the people who are accountable for the growth of a business as a whole or for a particular unit. As a part of customer acquisition strategy, they work with external digital marketing agencies or with their internal digital marketing team. While they themselves don’t play an execution role in digital marketing, their involvement in creating a digital marketing strategy, defining & reviewing success metrics, identifying & deploying relevant resources for content creation is critical for the success of digital marketing in their organization. Accordingly, they need to be conversant with various aspects of digital marketing.
Reasons Why You Should Learn Digital Marketing Course
There is a huge demand for Digital marketing executives, managers and social media marketing strategist in the market. If you are a professional Digital Marketer, you need not worry about the job nowadays. When the recession hit the world, all forms of offline marketing were badly affected because that was costly and companies/organizations could not afford that. But, digital marketing proved to be boon because of its place independent as well as cost-effective. The supply of quality Digital marketer is less as compared to the demand of the industry.
High Paying Job
As compared to other job Market, Digital Marketing is a high-paying job industry. Career growth is also very good. If you are 3-4 years experienced Digital Marketing professional, you can draw a decent salary of Rs.35, 000 to Rs.45, 000 in India. The increment is very good in this industry.
Add Weight-Age in Your Resume
If you are from the computer background and looking for a job, it would be hard to get a job. But, if you have learned Digital marketing and mentioned that in your resume, it’s most likely that your resume will have more weightage and the chances of hiring will increase many folds. The reason is that Digital marketing is a collection of various online techniques and tools like social media marketing, PPC, video marketing and SEO. All companies nowadays require all or any of these media to promote their business.
Unlike other industries, Digital marketing has a lot of opportunities. Not only jobs, one can earn as a freelancer Digital Marketer and earn handsome amount of money. In our Digital Marketing course, you can see we have included freelance and bidding course also where one can earn as a freelancer after learning the course. So, if one is a housewife or one does not have time to join job. Or one is already doing another job, but wants to augment income doing freelance work; this course will prove very beneficial.
Read More: How to Become a Freelance Writer
Manage Your Business Easier
If you have your own business and want to promote your business yourself because of the budget, this course will prove to be boon for you. You can learn this Digital marketing course and apply the same knowledge for promoting your business through online process. If you know Digital Marketing and do not have time, you can assign the task to any agency. In this case, also, you will be not in loss because you yourself know how Digital marketing works, how much does this cost. So, the next time no Digital marketing agency can dupe you.
Stay Ahead With Your Competitors
There might few companies or businesses which might be doing very good with offline marketing. But wiser are those companies which have already adopted Digital marketing. Digital marketing is very cost effective, more and more businesses are turning towards this new technology rather than spending a huge amount of money on traditional marketing like banners, hoardings and TV ads etc.
Kick Start Your Own Career
In more traditional careers like advertising, you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kick-start your own career before you even set foot in a workplace.
Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your own blog and contribute to relevant online conversations. There are a whole host of online exams like Google Analytics etc. which you can take to boost your CV and showcase your digital marketing knowledge.
Do You Want To Own A Business? Enroll In Digital Marketing Course Today!
- Knowledge in digital marketing guides you to build a well-organized lucrative business.
- Facilitates with multiple Choices to own/start a primary or subsidiary business.
- Offers to work as a consultant to multiple clients with various Digital marketing strategies (Such as Video Marketing, niche blogging, etc.)
- Connect with various people and earn their trust with less effort and investment. (Check our post on Importance of Digital Marketing in Today’s Business to get a deeper understanding)
Digital Marketing Courses Offered by Kranthi
Digital Marketing Courses offered by Kranthi includes,
- Google AdWords
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Pay-Per-Click (PPC)
- Content Marketing
Be Your Own Boss and Don’t Depend on Others
Digital marketer knows everything from scratch. If you are well expert in digital marketing methods you can grab thousands of freelancer projects and freelancer jobs.
Most of Digital marketers and web developers earn huge amount of money as a freelancer. So it’s a good idea to earn more money from part-time freelancer projects. Turn your skills into money with digital marketing methods.
Explore a Career in Digital Marketing
People spend twice as much time online as they used to a few years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Enrolling Digital Marketing Online Training can be a great way to get a head start on your digital marketing training and make your resume stand out. Use this course as the stepping stone for your Digital Marketing career. Are you ready to get started? Select, enroll and start learning to get your digital marketing certification today!
For more details about Kranthi and the courses we offer, stay tuned with us! Subscribe us now to get FREE instant alerts and FREE study materials for Digital Marketing Courses!