Each and every business whether its brick & mortar business or an online business, having an online presence is the must survive in today’s competitive world. Here comes the importance of having Facebook Page. You have created a new page or having an existing page and looking to rename the page, and then this article is for you. In this article, we are going to discuss the importance of having a facebook page, checklists to follow while naming a facebook page and how to change facebook business page name.
Importance of Having a Facebook Page
Before I outline the benefits of having a Facebook page for your business, the first thing you should know is that you need to create a business page. You cannot use your personal profile to promote your business. Not only will you be missing out on the perks of having a business page, but Facebook will not allow you to use your profile for business promotion.
Facebook Page helps you to achieve all the below-mentioned benefits in a single shot. Continue Reading!
Increase Your Followers
Not only does Facebook help you figure out who your target audience is, it helps you draw more of them to your page and increases your customer following. This is done by using your page to showcase new products and services, share photos of your products in action, and get feedback from your customers. Basically, you can show off your company free of charge and gain new customers and followers in the process.
There are over 1 billion Facebook users to take advantage. If you have just created a new business page, the best way to begin building a following is by inviting your friends and family to “like” your page. The more “likes” and followers you have the more likely you are to attract the attention of potential customers. If that doesn’t work, hold contests and promotions.
Bring Traffic to Your Website
Having a Facebook page is a great way to get more traffic to your website. There are several places on your page where you can place a link directly back to your website, including the “about you” and “call to action” tabs. You can also include your link in all of your posts if you want. It’s easy. Whenever you post something about your products or services, just add your web address to the end of your caption. This will encourage your followers to check out your web page, which will lead to more sales, which, in turn, will help your business grow.
Build Brand Awareness
The last and most important benefit of Facebook is that it gets your brand out there and puts your business on the map. Brand building is so important in today’s competitive market. Build yours up by posting interesting content using your Facebook page. Put yourself out there and expand your customer reach. This is a great way to increase awareness and bring people to your brand. Those who become loyal to a particular brand often stay loyal their whole lives.
Checklist to Follow While Naming a Facebook Business Page
From the above-mentioned list, you came to know the benefits of having a Facebook page. Now let us discuss the criteria’s to follow while naming a facebook business page.
Choosing your Facebook Page name may seem impossible at first. You feel like you’re stuck with what you pick, so it better be something you’ll want forever! But that’s not quite the case – there is room for trial and error when you’re starting out.
Keep it simple
The Page title isn’t the place to get creative. Stick to your business’ name, TV show name, blog name, celebrity name, etc., without adding any cutesy cleverness to it. Think about what people will search for. Your Page title should match popular search terms, and if they’re familiar with your business or blog, they’ll type in your business name as it is.
Plus, keeping your Facebook Page name simple will ensure long-lasting relevance. Getting too trendy might backfire in the years to come. Facebook is showing no signs of slowing down, so choose a named user will be able to associate with for years.
Keep it short
The title should explain what users will find on the Facebook Page, but it doesn’t need to be more than a few words. Avoid stuffing your Page title with keywords so as not to appear spammy. Fans will be less likely to share content from Pages like that, and that can hurt your Page’s viral growth rate through Facebook.
The shorter your Facebook Page name the better it will look in an ad. Creating ads is vital to building your audience at first. A shorter Page title will fit the ad more neatly.
Avoid using a completely generic name like “Sports” or “Running.” Facebook has been disabling updates for Pages with generic names because the network wants Pages to authentically represent businesses, celebrities, and brands. Use the specific name associated with your business or fan Page.
How to Create a Facebook Business Page
Now, you are equipped with more knowledge about the things you need to consider while choosing the facebook name and the importance of creating facebook business page. Have you decided to start your own facebook page? Here are the tips to follow:
Step 1: Choose a Classification.
To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
Step 2: Complete Basic Information.
Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.
Finish “About” Section
The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.
Upload Profile Picture
Next, you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.
Add to Favorites
Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.
We’ll focus on three core ones now:
- Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
- Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
- Page Roles: Whether or not you’ll be the main manager of the Page, there may be others in your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
- A public relations manager who needs to respond to any delicate questions.
- A support representative who can assist those asking technical questions.
- A designer tasked with uploading new photo creative to the Page.
Step 3: Measure Your Growth.
Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:
Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.
How Rename Facebook Business Page Name?
You’ll need to be an admin to request a change to your Page’s name.
To request a change to your Page’s name:
- Click About on the left side of your Page
- Click Edit next to your Page’s name
- Enter a new Page name and click Continue
- Review your request and click Request Change
If you don’t see the option to edit your Page’s name:
- You don’t have a Page role that allows you to change your Page’s name. Learn how to see your Page role.
- You or another admin recently changed your Page’s name.
- This option isn’t currently available in your location.
- There may be limits on your Page.
Keep in mind that changing your Page’s name won’t affect its username.
What Names are allowed on Facebook Business Page?
Page names must accurately reflect the Page. Keep in mind that only authorized representatives can manage a Page for a brand, place, organization or public figure.
Page names can’t include:
- Terms or phrases that may be abusive or violate someone’s rights.
- Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
- Symbols (example: ®) or unnecessary punctuation.
- Long descriptions, such as a slogan. People who manage Pages can add this information to a Page’s About section.
- Any variation of the word “Facebook.”
- Misleading words. If a Page isn’t the official Page of a brand, place, organization or public figure, the Page name can’t mislead others into thinking it’s an official Page or that it’s managed by an authorized representative.
Page names can’t consist only of:
- Generic words (example: Pizza). Pages must be managed by official representatives of the topics they’re about.
- Generic geographic locations (example: New York). However, you can create a Page name for an organization that represents a geographic location. For example, “New York City – Mayor’s Office” and “Queen Elizabeth II of Great Britain” are acceptable Page names.
Now, It’s Time to Get More Followers for your Facebook Business Page
- Post great content
- Write a professional bio
- Use hashtags
- Place a widget on your blog
- Engage with others
- Make sure your content is shareable
- Repurpose other people’s content
- Reach out to influencers
- Stay active
- Follow other users
You may have noticed that there is no single, simple hack to get more followers. I’m afraid there’s no switch to flip to get the followers flowing. I’ve seen firsthand that the above tactics do work for building your follower count, so long as you can remain patient, determined, and consistent.
But while there’s no magic bullet for getting more followers, there is at least a good deal of research that can take you down the right path and ensure that your efforts are not in vain. In the next article, we will discuss more on the tips to get more followers for your facebook page in detail! Stay tuned with Kranthi!