10 Tips for a Successful Facebook Like Campaign

Facebook Like Campaign

Hi Everyone! Kranthi here! In today’s post, we’re going to discuss on Tips for a Successful Facebook Like Campaign!

If you’re creating a new business page or posting an image or just an update on the Facebook, your main aim is to get more LIKES right? Customers often judge the credibility of your business by viewing your page likes and the views. Here comes the importance of running Facebook Like Campaign for getting more likes on your Facebook page. I have done my research on Facebook Like Campaign for more a month and found out the solution which I’ve given in this article.

How Can a Facebook Like Campaign Bring More Business?

Facebook Like Campaign
Facebook Like Campaign

When someone “likes” your Facebook Page, that person is showing interest in your business. Think of it as a lighter step before someone signs up for your newsletter or email list. When someone “likes” your Page, the individual is subscribing to receive occasional updates on your business in the form of Facebook posts.

Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand.

More Facebook likes = More trust = More Purchases

What is a Facebook Like campaign?

Facebook Like campaign is a paid advertising campaign aimed directly at increasing the number of likes for a Facebook Page.

Facebook Like Campaign
Facebook Like Campaign

The goal of a Facebook Like campaign is to target people who might be interested in your brand and the posts you share on Facebook. If these people like your ad, they will click on the call-to-action button to like your Facebook Page.

How to set up a Facebook Like campaign

Creating a Facebook Like campaign is a simple and straightforward process. You simply need to create a Facebook Ads campaign with the goal of getting more Facebook Page likes.You can set up Facebook Ads campaigns by using Facebook Ads Manager or AdEspresso.When using Facebook Ads Manager, click on “Create a New Campaign” and select the objective “Engagement.”

Facebook Like Campaign
Facebook Like Campaign

As you scroll down a little, you’ll notice a selection “Page likes.” Hit “Continue” to set up your campaign

Facebook Like Campaign
Facebook Like Campaign

When using AdEspresso to manage your Facebook Ads campaigns, you can find the Facebook Like campaign right in the new campaign setup phase.

Facebook Like Campaign
Facebook Like Campaign

Next, you’ll need to select the page you want to advertise and select the right target audience.

Facebook Like campaign audience targeting

There are multiple Facebook Ads audience types that you can target. The two most commonly used audience types are Custom Audiences and interest-based audiences.

Facebook Like Campaign
Facebook Like Campaign
Facebook Like campaign’s design and ad copy

Your ad’s design and text are its most important success factors.

If you fail to attract people’s attention, they won’t check out nor like your Facebook Page.

When creating the ad copy, it’s important to include a description of your company, product and/or service as well as a call-to-action (CTA). Naturally, the CTA should be to Like your page.

Start off with a strong value proposition and tell the user why they should Like your page. Telling people how he will benefit from Liking your page will usually get you more responses to your campaign. People like to know what they will get out of the transaction.

Facebook ad copy best practices to follow:
  • Show the benefit of the user
  • Be clear and straightforward
  • Use action verbs like “Get,” “Do,” “Like”
  • Use exclamation marks
  • Ask questions to catch more attention

How to Develop and Execute a Facebook Like Campaign

Contrary to what many people think, Facebook likes don’t come with the territory. Yes, it’s easy to create a page and get a few likes, but it usually stops there for lesser known companies. Getting your first 1000 or even 500 likes are definitely the hardest. It takes time and patience to boost your exposure and reach on Facebook. So let’s take a look at the more important steps you’ll need to take in order to develop and carry out a successful “like” campaign.

Suggest to Friends

Every page has a handy link in the sidebar called “Suggest to Friends” which allows you to do just that. It’s a great way to recommend your page to your friends, who are sure to like it just because they’re you’re friends and want to support. Just don’t abuse this feature because many people are sure to get annoyed if you’re constantly bugging them about it.

Contests, Giveaways, Promotions

You can never go wrong with a contest or giveaway; not too many people will turn down free prizes. The best way to do this is to require users to like your page before being able to see any information about the promotion. This is easy since you can create a new tab dedicated to the contest or giveaway and then make it viewable to fans only. Of course, you’ll want to make sure that you’re giving away something that is valuable and worth the “like.”

Connect to Twitter

Twitter’s popularity does not seem to be slowing down at all. So why not take advantage of one of the top social sites on the Web? You can do that by linking your page to Twitter and converting followers to fans. Upon setting this up, all of your Facebook page posts will be sent to your Twitter profile along with a link. Hopefully, you’ve already built up a decent following on Twitter and continuously working on building your brand there.

Use a Like Box

Facebook social plugins, namely the Like Box, are a very effective way of getting more likes for your page. You can customize it as you like and then add it to your website or blog. Visitors to your site can then “like” your page without even having to go to Facebook. It can also display recent posts from your page and other fans. If you have a site with high traffic, you really should not be without this.

Use Facebook as Your Page

Many people are not too familiar with this feature, but you can actually use Facebook as your page instead of as your personal profile. This allows you to comment on and “like” content as your own brand and really helps to extend your reach and peak the interest of others. Just remember that you’re representing your company and all of your actions will show up on your fan page. You’ll want to be careful of what you say and “like,” yet use your creativity to get new fans.

Facebook Ads

Running an ad on Facebook is smart, easy and effective. You can target users by location, age, and interest. What you put in your ad is important; you’ll need a catchy image and text to grab people’s attention. A “like” button can be displayed below your ad, which makes it quick for users to become a fan. Often times you can even find advertising coupons for Facebook floating around the Web. This is as a great way to test the waters before getting your feet wet.

Tag Your Page

Using the Facebook tagging system is a great way to promote your page and get more visitors and likes. You can do this by posting a status message on your personal Facebook profile and mentioning your Facebook page. Use your creativity to come up with a clever way to get people to click through to your page and “like” it. Maybe you have a special promotion going on or you have an interesting link that you’ve posted – anything to peak the interest of your Facebook friends.

Guide to Facebook Like Campaign

Facebook Like Campaign
Facebook Like Campaign
Ad bidding

Before you complete the campaign setup, there’s one more important choice to be made: your Facebook ad bidding method.

We recommend that you start with a small budget, e.g. $10 per day. After the first campaign analytics show good results, you can increase the budget later.

For best results, use the Automatic bidding method and let Facebook optimize the ad delivery for you.

Reporting and optimization

Hitting the “Publish” button means that you’ve managed to complete about 50% of the work. The other part of the road is still ahead – you’ll need to review and optimize your Facebook Like campaign for higher results.

When you start growing your Facebook community using Facebook Like campaigns, it’s really important to keep an eye on particular ad metrics, specifically:

  • Cost per Like
  • Cost per 1K impressions
  • Number of Likes

Knowing where the data stands on these three performance indicators will help you optimize your Like campaigns.

When using AdEspresso, you can use its campaign dashboard to get a quick visual snapshot of any Facebook Ads metrics at any given time.

Cost per Like

Cost per Like is the most important metric you’re after. Your cost-per-like metric is a lot like your cost-per-lead metric in other direct marketing campaigns. You need to know at what point you are paying more for a Like than you can hope to recover in the further marketing and sales cycle.

Cost per 1K impressions

Facebook Like campaign’s bidding is usually based on the cost per thousand impressions. You can also choose a cost-per-page-like bidding method, but if you’re unsure which one to pick, select the option of cost per 1K impressions.

When looking at the campaign metrics, monitor how the cost per 1K impressions has changed over time. If it’s started to increase at a fast rate, it might indicate that people have seen your ads too many times or aren’t interested in your offer.

Number of Likes

Another obvious metric to keep your eye on is the number of likes that the campaign is generating for your Facebook Page.

Monitoring the number of Likes is especially important if you are A/B testing your Facebook Ads campaigns. You’ll want to know which version of the ad is adding more likes to your page.

In many cases, the ad version that generates the most likes will also have the lowest Cost per Like. When using AdEspresso’s reporting tool, you can see which ad elements contribute to the biggest differences in your ad results.

Tips to Optimize Your Facebook Ad Campaign

Build a Sales Funnel

First, create a post-engagement campaign targeting your ideal customer. The goal is to create an initial connection with your customers. Monitor and optimize your post engagement campaign until it reaches a certain threshold (typically 2,000-3,000 video views).

Next, create a traffic or conversion campaign targeting those who viewed at least 25% of your video. Visitors who have been exposed to your messages previously have three to five times higher conversion rates than cold traffic.

Monitor Ad Frequency to Manage Exposure

Ad frequency is the number of times a user sees your advertising campaign. Your Facebook audience is more likely to recall your ad if they see it more than once. However, if they see your ad too often, they’ll stop paying attention, leading to increased costs and diminished effectiveness.

To optimize your ads for exposure, add a frequency cap to your advertising report and watch how it affects your costs.

Scale Your Budget Based on Ad Performance

When you first start your campaign, you’ll likely be testing two to three ad sets with several ads within each ad set. To determine the winning ad, watch the cost and other important metrics defined by your campaign goal. Keep the best-performing ad set/ad running and pause the remaining ads.

Narrow Delivery to the Right Audience

Matching the right audience with the best ad means success for your ad campaigns. If you’re not sure how to define the audience for a brand-new campaign, start with Facebook Audience Insights.

Begin filtering by age, gender, and location. Then add interests to find detailed information about your ideal audience. You can discover pages they’re connected to, their household income, activity, purchases, and more.

Choose the Right Bidding Option

Facebook runs its advertising based on an auction. In the simple model, Facebook chooses the best ad based on the bid and performance.

However, Facebook bidding options became a lot more complicated in the last year. First, you determine what result you want to optimize for. Each campaign objective allows you to choose from several options.

Final Recap,

Facebook keeps changing the algorithm for ads, and introducing new features and ways to do things. Many of the tips above will keep evolving over time. Most importantly, they won’t work for all of your campaigns. Keep experimenting with different tactics and approaches to find the ones that work for you.

Which of these tips will you try? What are your best practices for Facebook ads? Please share your thoughts in the comments! Stay tuned with Kranthi to stay updated!

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